If there's one type of company that knows how exactly to rebrand, it's an unsuccessful MLM after a career-ending scandal breaks out.
In this industry, it's the oldest (and most obvious) trick in the PR book. But only a little scandal never hurt anyone, right?
Ava Anderson has bounced straight back from a run-in with the USDA in the shape of a brand, shiny new MLM: Pure Haven Essentials.
Seem sensible? In either case, here's the entire review on Pure Haven Essentials.
Overview
Pure Haven Essentials is just a rebranding of Ava Anderson, which power down after multiple USDA investigations into the company that found toxic chemicals within their products…despite their slogan being “quality products without harmful chemicals&rdquo ;.
Not just that, but they'd been marketing their essential oils as “organic” in violation of USDA rules and regulations.
Well, the company wasted no time. They power down on January 26 2016, and re-launched on February 12 ( 3 weeks later) as Pure Haven Essentials.
Now they're already back at claiming to be USDA Organic Certified. Luckily, this time it is apparently legit, and they already passed a pretty rigorous audit done by Oregon Tilth Certified Organic.
Their application to be area of the Direct Selling Association is still pending.
Since re-launching they seem to have replaced their leadership a lot more than once. Joe Ochoa was announced as their latest CEO in May of 2016. Before that, he co-founded and ran South Hill Designs, a $30 million direct sales company, for pretty much 4 years.
Based on his LinkedIn profile, he's only their interim CEO, so it seems like the company is still in a significant transition period and probably won't be stable for a while. The CEO himself states that Pure Haven Essentials is “in distress due to the sudden departure of family ownership&rdquo ;.
However, he's already bumped their revenue up from $15 million to $20 million, which counts for something. Maybe he can turn the company around.
Simply how much does Pure Haven Essentials cost?
It costs $99 to join and buy the Pure Havens Essentials Business Kit, including a small number of products which can be sold.
Additionally, you have to do at the very least $300 PV each month to keep active.
Recap
Overall, they've got a legit compensation plan. Not only could it be transparent and very easy, but it clearly focuses some attention on personal product sales and not only recruitment. The fact that even the highest rankings have to keep selling $1,000+ in product a month means that MLM is less scammy than many.
Run-ins with the USDA in the past regarding toxic ingredients are pretty alarming, though. Hopefully they've got that cared for completely, but it's still only a little early to say.
But you've GOT to build up a HUGE downline to do well in just about any MLM, and that's hard enough to do at very well-established companies with perfect records.
Trying to do it at a business with a massive red mark on the record will be nearly impossible.
But if you like automated ways to construct passive income, there are better ways https://www.scamrisk.com/pure-haven-essentials/.
